Saturday, September 29, 2007

Tweens "TALK"????

AllyKatzz Tween Girls tell us how THEY want to TALK to their friends:

Monday, September 24, 2007

TWEEN GIRLS Trust Friends to??? Part 2...


It was back in the 60's... 8th grade... my friend Debbie wanted her ears pierced. We didn't have piercing places at the mall... it was the doctor's office.. but that meant asking mom and waiting... BUT Debbie wanted them pierced THEN. That's when and how I came up with my much sought after 5-step ear piercing process:
1. Throw russet potato in the freezer
2. Throw needle in boiling water
3. Freeze earlobe with ice cubes
4. Place frozen potato behind ear
5. Everyone takes deep breaths

Things certainly have changed. AllyKatzz Tween Girls Say NO WAY when we asked them if they would let a friend pierce their ears. They have lots of reasons... including the fear of mom, fear of pain, fear of uneven holes and fear of HIV from a needle. So maybe my 5-step process wasn't the best way... but we had a whole lot less fears... and a lot less to be fearful of.

Posted by Denise Restauri

Friday, September 21, 2007

Tween Girls TRUST their Friends to....

How much do tween girls REALLY trust their friends? For starters... AllyKatzz girls say they do NOT Trust them with scissors!
Next week, we'll find out if they trust them with a needle!

Thursday, September 20, 2007

Tween Girls Did NOT Watch Kid Nation

Did AllyKatzz tween girls do what they said they were going to do - NOT watch Kid Nation? Girls who did watch it, what do they think? Bad News For Kid Nation...

68% did NOT Watch it last night.
24% Loved It.
6% said OK, not great
1% Hated It


Posted by Denise Restauri

Wednesday, September 19, 2007

TWEEN GIRLS PICK GOSSIP GIRL

TODAY, We asked the AllyKatzz Girls - tween girls ages 10-15 what they'll be watching TONIGHT. Gossip Girl? Kid Nation?




Posted by Denise Restauri

Tuesday, September 11, 2007

What CELL?


Has your daughter lost her cell phone? If yes, she's not alone. Over the weekend, we asked the AllyKatzz if they ever lost their cell phones... Above are the poll results. And here's what they said:

“Yesh, more than once! I lost it t a basketball game... and some how it was found in the boys bathroom.. There's many more but none as funny as that !"

“I always loose my cell phone. I've had mine for about two years now. The worst part about whenever I loose my cell is that It's usually not charged up so I can't borrow my mom's phone and hear the ringing! Then after I find my phone, (which I always do) I loose the charger!”

“i have once then i did a second time and actually it went through the washing machine :D”

If you're a parent, love to hear your stories.
If you're an inventor, I'd be thinking... "hmmmmmm"
If you're a marketer with a product that helps them find their lost phones, call me!

Posted by Denise Restauri

Wednesday, September 5, 2007

Tween Girls Are NOT Buzzing Bout Kid Nation


There's lots of talk about Kid Nation... but it's adults talking about it. The show debuts on September 19... It's September 5 and 58% of the AllyKatzz girls have NOT HEARD about it. Another 15% have heard about it, but aren't interested in watching it. Only 26% have heard about it and want to watch it. We saw similar pre-debut results from the girls when Slumber Party Girls launched... a CBS tween girl show. The day before it launched, the girls were clueless about the show. My advice to CBS... you need a marketing plan to reach tween girls... those same girls who make High School Musical a hit do NOT know about Kid Nation.

Posted by Denise Restauri

Tuesday, September 4, 2007

Tween Girls -Drugs and Drinking



Back to school… peer pressure… drinking and drugs.

We asked the AllyKatzz girls: Do kids at your school do drugs or drink alcohol?
42% say YES.
20% say NO.
36% don't know.

Here’s what they're talking about:

From a 12 year-old girl from California:
“none of my fiends have done drugs or aything my two of my friends get drunk a lot. its really uncomfortable. one new year they drank a whole bottle of champaigne AND WE ARE ONLY 13!!!!!!!! my mom let me have a couple sips but i would always say no thanks cuz champaigne tastes gross. but yea i have two friends who get drunk a lot like i mean a lot!!!!!”

A 13 year-old girl from Michigan:

“i know some people that drink, and i know a lot of kids at my school that take drugs."

A 13 year-old girl from Delaware:
“I have never tryed drugs but I know people who have done them some were my friends but I am not going to make the mistakes they made trust me.”

It's scary and sad... but it's their reality. More about drugs and drinking tomorrow.

Posted by Denise Restauri