Wednesday, September 5, 2007

Tween Girls Are NOT Buzzing Bout Kid Nation


There's lots of talk about Kid Nation... but it's adults talking about it. The show debuts on September 19... It's September 5 and 58% of the AllyKatzz girls have NOT HEARD about it. Another 15% have heard about it, but aren't interested in watching it. Only 26% have heard about it and want to watch it. We saw similar pre-debut results from the girls when Slumber Party Girls launched... a CBS tween girl show. The day before it launched, the girls were clueless about the show. My advice to CBS... you need a marketing plan to reach tween girls... those same girls who make High School Musical a hit do NOT know about Kid Nation.

Posted by Denise Restauri

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