There's lots of talk about Kid Nation... but it's adults talking about it. The show debuts on September 19... It's September 5 and 58% of the AllyKatzz girls have NOT HEARD about it. Another 15% have heard about it, but aren't interested in watching it. Only 26% have heard about it and want to watch it. We saw similar pre-debut results from the girls when Slumber Party Girls launched... a CBS tween girl show. The day before it launched, the girls were clueless about the show. My advice to CBS... you need a marketing plan to reach tween girls... those same girls who make High School Musical a hit do NOT know about Kid Nation.
Posted by Denise Restauri
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