We're so busy at AllyKatzz... the website, Pulse-Check Research and our new AK Ad Network, that I need to put my blog on hold for a while. But if you need to know something about tweenage girls, please shoot me an email or call me:
denise@allykatzz.com
202-415-1660 (cell)
Here's to a great 2008!
Denise
Wednesday, January 2, 2008
Friday, December 21, 2007
AllyKatzz on ABC World News Tonight with Charles Gibson!!!
How Will You Talk to Your Kids About Sex and Teen Pregnancy?
Thursday, December 20, 2007
Tuesday, October 16, 2007
We asked tween girls to tell us what they really want for Sunday Breakfast...then we asked them to rate them. Fruit didn't make the list!
Posted by Denise Restauri
Monday, October 15, 2007
Friday, October 12, 2007
Tween Girls are EVERYWHERE on the Web
We asked AllyKatzz Tween/Young Teen Girls: How Many Websites do YOU have an account on?
7% said only 1 website
25% said 2-3 websites
67% said more than I can count
They're everywhere on the web.... even imdb. Here's what they say:
"well i have a lot I got Tagged,Bebo,Ally Katzz,Mizz Bimbo,My Dollmaker,Meez,Blingee,The N,I-Dressup,I got Yahoo,Hotmail,Trollz,Millsberry,Club Penguin,Imvu and datz bout it."
"i have too many to count i signed up for so many wesites and accounts i just dont know anymore!"
"More then I can count.... well i can count some.....Allykatzz of course, myspace, club penguin, neopets, imeem, icarly"
"cartoondollemporium, icononator, christianforum"
"uhmm like half of the websites out there! there are soo many I use! The ones I use most often though are allykatzz, imdb, myspace, myyearbook, facebook, yahoo (email), pagii, photobucket, care2, blogger, elf, foodnetwork, youtube, girlslife, seventeen, and esnips. woah that's a lot already!"
Posted by Denise Restauri
Thursday, October 11, 2007
Tween GIRLS GET their WEB Info From Other Girls
That's not a "missing bar" next to my parents. It is zero. Some girls said their parents tell them about kiddie sites, not cool sites. Other girls said parents are clueless about cool sites on the web. Some girls said parents have this equation: cool = not safe = stay away. And that's why they aren't looking to dear old mom and dad for cool websites... makes sense to me!
Posted by Denise Restauri
Wednesday, October 10, 2007
How Many E-Mail Accounts does One Girl Need?
AllyKatzz tween and young teen girls told us (check out my post from 9/29) that they don't use email to talk. BUT over 59% have more than 2 email addresses. Disconnect? Yes. But it's not in the research. The disconnect is in what girls sign up for and what they actually use. They love to sign up for things, but then they forget they have them, forget the passwords or go on to the next new shiny object. In this case, they left email behind for the immediate gratification they get from text messaging and IM... or things that are more engaging like facebook.
"verizon, AIM(like, 2), yahoo, and tons of others i never use or can't remember"
"i have one that i use all the time, one that i check occasionally, and one or two that i share with friends. "
"oh i have two. aim and comcast. lol. i have had more than that but don't anymore."
"i made one for a web site, and that one has an attachment on it so my friends can email me, and i have an old one that i didn't want anymore because, it had a lame name that my mom made up."
Posted by Denise Restauri
"verizon, AIM(like, 2), yahoo, and tons of others i never use or can't remember"
"i have one that i use all the time, one that i check occasionally, and one or two that i share with friends. "
"oh i have two. aim and comcast. lol. i have had more than that but don't anymore."
"i made one for a web site, and that one has an attachment on it so my friends can email me, and i have an old one that i didn't want anymore because, it had a lame name that my mom made up."
Posted by Denise Restauri
Monday, October 8, 2007
Mags WIN: Celeb News
AllyKatzz tween girls love being online... but it's not their #1 pick for celeb news:
Posted by Denise Restauri
Friday, October 5, 2007
Tween Girls Have RHYTHM
Tween girls doubt themselves and question whether they should call boys, tell their parents stuff, try out for cheerleading... but one thing they think they've got is RHYTHM. 
Wednesday, October 3, 2007
Tween Girls WAKE-UP
Moms, Cell Phones, Pets and Siblings are all on the "what wakes up tween girls?" list. BUT NUMBER ONE, at the top of their WAKE-UP List: ALARM CLOCK!!!
Monday, October 1, 2007
Starbucks Not In Tween Girls' Wallets
Some tween girls drink coffee at Starbucks. Some drink non-coffee drinks. Some get pastries only. Some don't go to Starbucks. And here's what they say about Starbucks' Gift Cards:
Posted by Denise Restauri
Posted by Denise Restauri
Saturday, September 29, 2007
Monday, September 24, 2007
TWEEN GIRLS Trust Friends to??? Part 2...
It was back in the 60's... 8th grade... my friend Debbie wanted her ears pierced. We didn't have piercing places at the mall... it was the doctor's office.. but that meant asking mom and waiting... BUT Debbie wanted them pierced THEN. That's when and how I came up with my much sought after 5-step ear piercing process:
1. Throw russet potato in the freezer
2. Throw needle in boiling water
3. Freeze earlobe with ice cubes
4. Place frozen potato behind ear
5. Everyone takes deep breaths
Things certainly have changed. AllyKatzz Tween Girls Say NO WAY when we asked them if they would let a friend pierce their ears. They have lots of reasons... including the fear of mom, fear of pain, fear of uneven holes and fear of HIV from a needle. So maybe my 5-step process wasn't the best way... but we had a whole lot less fears... and a lot less to be fearful of.
Posted by Denise Restauri
Friday, September 21, 2007
Tween Girls TRUST their Friends to....
How much do tween girls REALLY trust their friends? For starters... AllyKatzz girls say they do NOT Trust them with scissors!
Next week, we'll find out if they trust them with a needle!
Next week, we'll find out if they trust them with a needle!
Thursday, September 20, 2007
Tween Girls Did NOT Watch Kid Nation
Did AllyKatzz tween girls do what they said they were going to do - NOT watch Kid Nation? Girls who did watch it, what do they think? Bad News For Kid Nation...
68% did NOT Watch it last night.
24% Loved It.
6% said OK, not great
1% Hated It
Posted by Denise Restauri
68% did NOT Watch it last night.
24% Loved It.
6% said OK, not great
1% Hated It
Posted by Denise Restauri
Wednesday, September 19, 2007
TWEEN GIRLS PICK GOSSIP GIRL
TODAY, We asked the AllyKatzz Girls - tween girls ages 10-15 what they'll be watching TONIGHT. Gossip Girl? Kid Nation?
Posted by Denise Restauri
Posted by Denise Restauri
Tuesday, September 11, 2007
What CELL?
Has your daughter lost her cell phone? If yes, she's not alone. Over the weekend, we asked the AllyKatzz if they ever lost their cell phones... Above are the poll results. And here's what they said:
“Yesh, more than once! I lost it t a basketball game... and some how it was found in the boys bathroom.. There's many more but none as funny as that !"
“I always loose my cell phone. I've had mine for about two years now. The worst part about whenever I loose my cell is that It's usually not charged up so I can't borrow my mom's phone and hear the ringing! Then after I find my phone, (which I always do) I loose the charger!”
“i have once then i did a second time and actually it went through the washing machine :D”
If you're a parent, love to hear your stories.
If you're an inventor, I'd be thinking... "hmmmmmm"
If you're a marketer with a product that helps them find their lost phones, call me!
Posted by Denise Restauri
Wednesday, September 5, 2007
Tween Girls Are NOT Buzzing Bout Kid Nation
There's lots of talk about Kid Nation... but it's adults talking about it. The show debuts on September 19... It's September 5 and 58% of the AllyKatzz girls have NOT HEARD about it. Another 15% have heard about it, but aren't interested in watching it. Only 26% have heard about it and want to watch it. We saw similar pre-debut results from the girls when Slumber Party Girls launched... a CBS tween girl show. The day before it launched, the girls were clueless about the show. My advice to CBS... you need a marketing plan to reach tween girls... those same girls who make High School Musical a hit do NOT know about Kid Nation.
Posted by Denise Restauri
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